Ukulungeleqalisakwiprojekthi yakho elandelayo yokubonisa ivenkile?
IiSupermarket Giants zaseOstreliya: Iindlela, Izinto Ezintsha, kunye neeNkokheli zeMarike
I-Australia, ebekwe njengelizwe lesithandathu ngobukhulu emhlabeni, iye yaba sisibane sabantu abadumileyoiimpawungenxa yeemeko zayo zoshishino ezilungileyo kunye nabemi abasemgangathweni ophezulu. Oku kube njalo ngakumbi kwicandelo lokuthenga ukutya, apho iimpawu zikhula ngamandla ngenxa yamathemba emarike athembisayo kweli lizwe.
E-Australia, ukhuphiswano phakathi kweempawu ezaziwayo kwiindawo ezahlukeneyo luyanda, nto leyo enciphisa umsantsa wemarike. Olu tshintsho lukhuthaza imeko-bume apho kuphela iimpahla kunye neenkonzo ezisemgangathweni ophezulu ezaneleyo kubathengi base-Australia, abanandipha uluhlu olubanzi lwezinto abanokukhetha kuzo. Olu luhlu lweendlela zokukhetha lunika amandla abemi bendawo ukuba bakhethe kuphela ezo zilungele ukhetho lwabo, nto leyo enegalelo kumashishini achumayo okuthengisa kunye nokutya.
Ukususela kwiivenkile ezinkulu zase-Australia ezibonelela ngamava okuthenga akrelekrele ukuya kwiimarike zasekuhlaleni ezingabizi kakhulu, umgangatho uhlala ungenamkhethe, kuqinisekisa ukuba zonke iimfuno zokutya ziyafezekiswa ngemigangatho ephezulu.
Nokuba ufuna iivenkile ezinkulu zase-Australia okanye ezona zibiza kakhulu, eli nqaku libonelela ngazo zonke iinkcukacha ezibalulekileyo ezifunekayo ukuze ukwazi ukuhambahamba kwiivenkile ezinkulu ezahlukeneyo e-Australia.
Imeko yeeSupermarket zase-Australia ngo-2023
Ngowama-2023, imeko-bume yeevenkile ezinkulu e-Australia ibonisa iivenkile zokutya ezingama-2,186, nto leyo ebonisa ukwehla okuncinci kwe-0.7% ukusuka kunyaka ophelileyo. Oku kuncipha okuncinci kubonisa imeko yokukhuphisana kwemarike yokuthengisa njengoko iivenkile ziqhelana neemfuno ezitshintshayo zabathengi.
Amava Akhethekileyo Evenkile Enkulu Aphantsi Kwezi
Iivenkile ezinkulu zase-Australia zibonelela ngamava okuthenga ahlukileyo, nto leyo eyenza zahluke kwezinye zehlabathi. Iifomathi zevenkile ezinkulu zenzelwe ukubonelela zonke izinto ezifunekayo kwivenkile, nto leyo enika uhambo olupheleleyo lokuthenga phantsi kophahla olunye.
1. Ubukho beLizwe Lonke:
Njengoko imixokelelwane isasazeke kulo lonke ilizwe, iivenkile ezinkulu zibekwe kwindawo efanelekileyo yokunceda uluntu olwahlukeneyo. Ezi ndawo zisebenzisa iindlela eziphambili zokukhusela iimpahla zazo, nto leyo enciphisa ngempumelelo iziganeko zobusela evenkileni.
2. Amanyathelo Okuthenga Azinzileyo:
Uninzi lweevenkile ezinkulu eOstreliya ziye zasabela kwiinkxalabo zokusingqongileyo ngokubonelela ngeendawo ezikhethiweyo ukuze abathengi bashiye ezinye iingxowa zokuthenga. Eli phulo likhuthaza abathengi ukuba basebenzise kwakhona iingxowa baze bazithathe xa betyelele kwakhona, nto leyo ebonisa ukuzinikela ekuzinzeni.
3. Ukwahluka kweMveliso:
Ukwahlukahlukana kweenkcubeko zaseOstreliya kuye kwabangela ukuba iivenkile ezinkulu zigcine iintlobo ngeentlobo zeemveliso. Oku kukhokelele kukhuphiswano olukhulu, kukhuthaza abathengisi ukuba bahlukanise izinto abazithengisayo. Ngoku kuqhelekile ukufumana uluhlu lweemveliso ukusuka kwiimpahla zasekhaya kunye nezixhobo ze-elektroniki ukuya kwiimpahla kunye nokutya phantsi kophahla olunye, okubonisa umgangatho omtsha weevenkile zaseOstreliya.
4. Izinto Ezikhethwayo Zasekuhlaleni:
Abantu base-Australia baziwa ngencasa yabo ecacileyo kunye nemfuno yomgangatho. Oku kuye kwanefuthe ekukhethweni kwemveliso ekhoyo kwiivenkile ezinkulu, kuqinisekisa ukuba kukho uluhlu lwezinto ezikumgangatho ophezulu nezinomtsalane ezifumanekayo.
Ukwamkela iXesha leDijithali ekuThengeni ukutya
Utshintsho oluya kwizisombululo zedijithali luye lwacaca ngakumbiiivenkile ezinkuluUkusebenzisa amaqonga e-intanethi ukufikelela kubathengi babo. Ukuhamba kwiindlela ezixakekileyo okanye ukujongana nezithuthi kunokuba nzima kwabaninzi, kulapho iindlela zokutya ezikwi-intanethi ziqala khona ukusebenza. E-Australia, iivenkile ezinkulu ezifana neTesco kunye neMorrisons, kwaneevenkile ezikhethekileyo ezifana ne-Iceland, zibonelela ngokulula kokuhanjiswa kwempahla ekhaya. Le nkonzo ifikelela kumashishini okuthenga ukutya akwi-intanethi kuphela, athe afumana indawo enkulu kwimarike. Nangona kunjalo, ukufumaneka kokuhanjiswa kwempahla kwi-intanethi kuphenjelelwa yindawo, apho ezinye iindawo zinokukhetha okuninzi kunezinye.
Iinkonzo zeKiti yokuTya:Enye into entsha e-Australia kukuthandwa kweenkampani ezithengisa ukutya. Ezi nkonzo zibonelela ngezithako kunye neeresiphi ezilungiselelwe kwangaphambili emnyango wakho, zikuvumela ukuba ukonwabele ukutya okuphekwe ekhaya ngomzamo omncinci.
Iivenkile ezinkulu ezili-10 eziphezulu e-Australia
1. IWoolworths: Ilawula iMarike yokuThengisa
IWoolworths, eyasekwa ngo-1924, iguqukele ekubeni yivenkile enkulu e-Australia enesabelo semarike esiphambili se-37%. Iqhuba iivenkile ezingama-995 kwaye iqeshe abantu abangaphezu kwe-115,000, nto leyo eyenza ukuba ibe yintsika yoqoqosho lwase-Australia. IWoolworths igqwesile ekuboneleleni ngeemveliso ezahlukeneyo ukusuka kwiivenkile ezisisiseko ukuya kwizinto ezidumileyo, ilungiselela iincasa ezahlukeneyo zabathengi. Ukuzinikela kwayo ekwanelisekeni kwabathengi kubonakala ngamaphulo amatsha afana neBunch club, evumela abathengi ukuba bazame izinto ezintsha.iimvelisokunye nokubonelela ngempendulo, kunye nenkqubo enamandla yemivuzo ephucula ukuthembeka kwabathengi ngokubonelela ngamanqaku anokuthi ahlawulwe xa kuthengwa. I-Woolworths ikwathathe inyathelo elikhulu ekuzinzeni, ijonge ukunciphisa umngcipheko wayo kwindalo esingqongileyo ngokusebenzisa amanyathelo anjengokunciphisa ukusetyenziswa kweplastiki kunye nokusetyenziswa kwamandla.
2. IiColes: Umxube weSiko kunye neXabiso
I-Coles, eyasekwa ngo-1914, inesabelo se-28% semarike kwaye iqhuba iivenkile ezingama-833 kulo lonke elase-Australia. Iyaziwa ngemigaqo yayo yokuxabisa ixabiso, edityaniswe kwizicwangciso zayo zamaxabiso kunye nemveliso. Inkqubo ebanzi ye-Flybuys kaColes yenye yezona mivuzo zibanzi.iinkqubokweli lizwe, inika abathengi amanqaku anokutshintshwa ngezaphulelo kunye nezivumelwano, ngaloo ndlela ikhuthaza ukugcinwa kwabathengi kunye nokwaneliseka. I-Coles ikwazimisele ekubandakanyekeni koluntu kunye nokuzinza, ngemizamo ejolise ekunciphiseni inkunkuma kunye nokukhuthaza iindlela ezilungele indalo kulo lonke ilizwe layo.imisebenzi.
3. Aldi: Ukuchaza ngokutsha ukufikeleleka
I-Aldi itshintshe imeko yeevenkile ezinkulu zase-Australia ukusukela oko yaqala ukusebenza ngo-2001, okwangoku ibambe i-10% yemarike enevenkile ezingaphezu kwama-570. Ngokungafaniyo neevenkile ezinkulu zemveli, imodeli yeshishini lika-Aldi igxile ekusebenzeni kakuhle kakhulu kunye neendleko eziphantsi zokuhlawula ukuze inikeze amaxabiso aphantsi kakhulu. Ngokuyintloko igcina izinto ezithengiswayo ngelebula zabucala, inciphisa ukuxhomekeka kwiiprimiyamu zebhrendi ngelixa iqinisekisa umgangatho. Indlela ka-Aldi izise indlela entsha yokwenza izintoIvenkile, egxininisa ukuba amaxabiso aphantsi akufuneki abeke umgangatho emngciphekweni, nto leyo ebinomtsalane ngakumbi ngexesha lokudodobala koqoqosho.
4. Iivenkile ezinkulu zaseDrake: Ukuvelisa amava abathengi aphucukileyo
Iivenkile ezinkulu zaseDrake, nangona zincinci ngobukhulu, zineendawo ezingaphezu kwama-60, kodwa ziye zaba yindawo ethandwayo.inkokelikwimveliso entsha yokuthengisa eMzantsi Ostreliya. Yasekwa ngo-1974, iDrake iqalise iimveliso ezininzi zokuqala kwimarike, ezifana nejusi entsha evenkileni kunye neetaphu zekombucha, kunye neendlela zokupheka ezimnandi. Ezi zinto zintsha azihlukanisi nje kuphela uDrake kubakhuphisana naye kodwa zikwaphucula amava okuthenga ngokubonelela ngokulula kunye nokunethezeka. Ukuzinikela kukaDrake kwimveliso entsha egxile kubathengi kuyaqhubeka nokuqhuba ukukhula nokuthandwa kwakhe.
5. IGA: Ukukhokela uMthengisi Ozimeleyo
I-IGA isebenzisa inethiwekhi yeevenkile ezili-1,455 ezizimeleyo, nto leyo eyenza ukuba ibe ngumdlali ophambili kwimarike yase-Australia. Le modeli ixhasa ushishino lwasekuhlaleni ngokuvumela abanini beevenkile ukuba balungelelanise izibonelelo zabo ngokweemfuno zoluntu. Iivenkile ze-IGA zihlala ziba ziiindawo zoluntu, zibonisa izinto ezikhethwayo zasekuhlaleni kwaye zikhuthaza amava okuthenga. Inkqubo ye-IGA Rewards iphinda ibenze babe ngabakho amava abathengi ngezivumelwano ezijoliswe kuzo kunye nokukhushulwa. Ngaphezu koko, ukugxila kwe-IGA ekufumaneni iimveliso zasekuhlaleni kuxhasa abavelisi base-Australia kwaye kunciphisa ubunzima bekhonkco lokubonelela.
6. IiMarike zaseHarris Farm: Ingcali yokutya okutsha
IHarris Farm Markets ifumene indawo kwimarike yokuthengisa yase-Australia ngokugxila kwiimveliso zokutya ezintsha, ezivela efama, kunye nezodidi oluphezulu kwiivenkile zayo ezingama-27. Ishishini eliqhutywa lusapho ukusukela oko yasungulwa, iHarris Farm ayisiyovenkile enkulu kuphela kodwa yindawo yabathandi bokutya abafuna umgangatho kunye nokutsha. Inkqubo yabo yokuthembeka, iFriend of the Farm, iphucula ukubandakanyeka kwabathengi ngokubonelela ngezivumelwano ezikhethekileyo kunye nezaphulelo, ngakumbi kwiimveliso zeprimiyamu, ihlangabezana neemfuno zabathengi abaqondayo ababeka umgangatho phambili kunexabiso.
7. Ilizwe Lokutya: Isiseko Esiqhelekileyo SaseMzantsi Australia
Yasekwa ngo-1871, iFoodland ikhule yaba liziko elithandwayo eMzantsi Ostreliya elineevenkile ezingaphezu kwama-90. Eli shishini lentsapho liyazingca ngokuxhasa ababoneleli basekuhlaleni kunye nokugcina uluntu luziva lusondelelene kwiivenkile zalo. IFoodland yahlukile ngokuzinikela kwiimveliso zasekuhlaleni, idla ngokubonelela ngeqonga kubavelisi basekuhlaleni xa iivenkile ezinkulu zingenzi njalo. Ingqwalasela yabo kwinkonzo eyenzelwe wena kunye nokubandakanyeka koluntu, kudityanisweukukhuphisanaamaxabiso, kuqinisekisa ukuthembekaumthengiisiseko kunye nesikhundla esikhethekileyo kwimarike.
8. I-FoodWorks: Inethiwekhi yoLuntu oluPhakathi
Njengoko ineevenkile ezingaphezu kwama-700 kuzwelonke, iFoodWorks isebenza njengebhulorho phakathi kokusebenza kakuhle kweetyathanga ezinkulu kunye nokusondelana kwevenkile zasekuhlaleni. Imodeli yabo yeshishini ixhasa zombini iivenkile eziphethwe ziinkampani kunye nezizimeleyo, ibonelela ngesakhelo esiguquguqukayo esivumelana neemfuno zasekuhlaleni. Inkqubo yeSmart Rewards kwiFoodWorks yenzelwe ukukhuthaza ukhetho lwendlela yokuphila enempilo phakathi kwabathengi ngokudibanisa imivuzo nokuthenga okuhlangabezana neemfuno ezithile zempilo. Le ndlela intsha ayikhuthazi nje kuphelaumthengiukuthembeka kodwa ikwaxhasa amaphulo ezempilo kuluntu, nto leyo eyenza iFoodWorks ibe ngumntu ophambili ekuthengiseni izinto ezigxile kuluntu.
9. Umthengisi weevenkile onobuhlobo: Inethiwekhi yabathengi kuqala
I-Friendly Grocer, eyayisaziwa ngokuba yiFour Square, isebenza kwiivenkile ezingaphezu kwama-450 e-Australia. Olu luhlu lweenkonzo luzakhele udumo ngenkonzo esemgangathweni ophezulu kunye nendlela yokukhetha umthengi kuqala, ukuqinisekisa ukuba ivenkile nganye igcina umgangatho ophezulu wokunikezelwa kwemveliso kunye nokusebenzisana nabathengi. Iintengiso kunye nezivumelwano eziqhelekileyo, eziboniswe kwiKhathalogu ye-Friendly Grocer, zigcina abathengi bebandakanyeka kwaye zibonelela ngexabiso elongezelelekileyo, ziqinisa ukuzinikela kophawu kumgangatho nakwinkonzo. I-Friendly Grocer ihlala iyindawo ethandwayo yasekuhlaleni.Ivenkile enkulu yokutya, eyaziwa ngokubamba kwayo ubuso ngobuso kunye nemvakalelo yayo yoluntu.
10. I-Costco: Indlu Enamandla Yokuthenga Izinto Ezininzi
I-Costco iye yaba ngumdlali ophambili ngokukhawuleza kwimarike yokuthengisa yase-Australia ngemodeli yayo ekhethekileyo yeklabhu yokugcina impahla esekwe kubulungu. Ukusukela ekuvuleni ivenkile yayo yokuqala eMelbourne ngo-2009, i-Costco iye yanda yaya kwiindawo ezili-12 kulo lonke ilizwe, inikezela uluhlu olubanzi lweemveliso ngobuninzi ngamaxabiso aphantsi kakhulu. Le modeli inomtsalane ngakumbi kwiintsapho ezikhathalela uhlahlo-lwabiwo mali kunye namashishini afuna ukonga ngokuthenga ngobuninzi. Umrhumo wobulungu, nangona ekuqaleni wawubonwa njengomqobo, ubonelela ngokonga ixesha elide kunye nokufikelela okukhethekileyo kwimveliso esemgangathweni ophezulu.iimveliso, nto leyo eyenza iCostco ibe lukhetho oluphambili kubathengi abasebenzisa ixabiso eliphantsi.
IiSupermarket ezinkulu zaseOstreliya
Isabelo seMarike kunye nobuNkokheliKwindawo yokukhuphisana yeevenkile ezinkulu zase-Australia, iWoolworths ibambe isithsaba ngesabelo semarike esiphambili se-37%, nto leyo eyenza ukuba ibe yeyona venkile inkulu kweli lizwe. Akukho kude kakhulu neColes, enesabelo esikhulu se-28%, edlala indima ebalulekileyo ekubumbeni iindlela zokuthengisa kunye nezinto ezithandwa ngabathengi. I-Aldi, eyaziwa ngesicwangciso sayo sokunciphisa amaxabiso, ikhule ngokumangalisayo ukusuka kwi-4% ngo-2009 ukuya kwi-11% namhlanje, nto leyo ebonisa utshintsho oluya ekuthengeni okujolise kwixabiso. I-Metcash, erhweba njenge-IGA, inceda kwimarike encinci enesabelo se-7%, igxile kwinkonzo eyenzelwe wena kunye nokuthengisa okujolise kuluntu.
Izinto Ezikhethwayo Neendlela Ezisetyenziswa Ngabathengi
Ukuthandwa kunye neDemografiIWoolworths ayisiyoyona supermarket inkulu kuphela kodwa ikwayeyona idumileyo, apho ama-35% abantu base-Australia beyikhetha ngenxa yeemfuno zabo zokutya. I-Coles ilandela ngokusondeleyo, ikhethwa ngama-35% abantu. Okubangela umdla kukuba, i-Aldi kunye ne-IGA zibonisa iindlela ezahlukeneyo zabantu; i-Aldi ithandwa kakhulu ngamadoda (36%), ngelixa izibonelelo ezikhethekileyo ze-IGA zitsala ama-35% abathengi abangamadoda. I-Woolworths inomdla othile kwiGen Z, ibamba ama-54% okhetho lwabo lokuthenga, nto leyo ebonisa ukufikelela okunamandla kwentengiso kunye noluhlu lweemveliso oluhambelana nabathengi abancinci.
Imikhwa Yokuchitha Imali
Uhlalutyo lwenkcitho yokutyaNgokutsho kwe-Australian Bureau of Statistics (ABS), abantu base-Australia bachithe malunga ne-$10.6 yeebhiliyoni kwiivenkile ezinkulu ukusukela ngoFebruwari 2022, umyinge omalunga ne-$485 ngomntu ngamnye. Oku kwaphawula ukwehla ukusuka ngoMatshi 2020, xa ukuthenga ngoloyiko okunxulumene nokuqhambuka kwe-SARS-CoV-2 kwanyusa inkcitho ukuya kwi-$11.9 yeebhiliyoni, okanye i-$562 ngomntu ngamnye. Olu lwazi alubonisi kuphela impembelelo yeziganeko zehlabathi ekuthengeni ukutya kodwa kunye nokuguquguquka kweenkonzo zeevenkile ezinkulu ekulawuleni imingeni yeenkonzo.
Ukwandiswa kweMarike kunye nokungabikho kweWalmart
Impembelelo yoThengiso lwaMazwe ngaMazweNgokuchasene noko bekulindelwe, iWalmart, inkampani enkulu yokuthengisa yaseMelika, ayinakho eOstreliya, nto leyo evumela iinkampani ezinamandla zasekuhlaleni ezifana neWoolworths kunye neColes ukuba zilawule imarike. Oku kungabikho kwayo yinzuzo ebalulekileyo kumashishini asekuhlaleni, alungelelanisa iinkonzo zawo ngokweemfuno zabantu baseOstreliya kunye nezinto abazithandayo ngaphandle kokhuphiswano oluthe ngqo oluvela kwiWalmart.
Imbono yeXesha elizayo kunye neendlela ezisetyenziswa kwi-Intanethi
Ukukhula kunye noTshintsho lweDijithaliIcandelo leevenkile ezinkulu e-Australia likulungele ukukhula okuqhubekayo, liqhutywa ziimeko zoshishino ezilungileyo kunye nokufika kwabakhenkethi abafuna iimveliso ezahlukeneyo nezisemgangathweni ophezulu. Ngenxa yoko, iivenkile ezinkulu aziphuculi nje kuphela amava angaphakathi evenkileni kodwa zikwakhulisa ubukho bazo bedijithali. Ukuthenga ukutya kwi-intanethi kuyakhula, kunye neemveliso ezisemgangathweni eziziqhelanisa ne-e-commerce ukuze zihlangabezane nokukhethwa ngabathengi okwandayo ukuze kube lula.
Isiphelo:
Ukuqukumbela, ishishini leevenkile ezinkulu zase-Australia limele imakethi eqinileyo neguqukayo enceda ngempumelelo abathengi abahlukeneyo. Njengoko iingxilimbela ezifana noWoolworths noColes zilawula imeko, kunye nabadlali abatsha abafana noAldi kunye ne-IGA besenza iindawo ezikhethekileyo, imeko-bume inokhuphiswano kwaye ityebile ngamathuba. Utshintsho oluya kwiindlela ezizinzileyo kunye nokwamkelwa kotshintsho lwedijithali kubeka imigangatho emitsha ngaphakathiimboniNjengoko iivenkile ezinkulu zase-Australia ziqhubeka nokuziqhelanisa nezinto ezikhethwa ngabantu abanomdla ngakumbi kwindalo nabanobuchwepheshe, zikulungele ukuba nempumelelo enkulu kwixesha elizayo.
Kwabo bafuna umgangatho, ukwahluka, kunye nokulula kumava abo okuthenga, iivenkile ezinkulu zase-Australia zibonelela ngoluhlu lweendlela zokukhetha ezikumgangatho wehlabathi ekunzima ukuzifanisa. Ngotyalo-mali oluqhubekayo kwiziseko zophuhliso ezibonakalayo nezedijithali, aba bathengisi baqinisekisa ukuba icandelo leevenkile ezinkulu zase-Australia lihlala liphambili kwihlabathi liphela.Ivenkileukuvelisa izinto ezintsha.
Zibandakanye noUsSiyakumema ukuba wabelane ngamava akho kunye nezinto ozithandayo.Ivenkile enkulu yokutyaNgaba uyithanda kakhulu kwaye kutheni? Iingcamango zakho zisinceda sikuqonde kwaye sikukhonze ngcono. Shiya uluvo apha ngezantsi!
Ever GiLory Fizixhobo,
Ifumaneka eXiamen naseZhangzhou, eTshayina, ngumvelisi obalaseleyo onamava angaphezu kweminyaka eli-17 ekuveliseni izinto ezenziwe ngokwezifiso,iirakhi zokubonisa ezikumgangatho ophezulukunye neeshelufu. Indawo iyonke yemveliso yenkampani idlula iimitha zesikwere ezingama-64,000, kwaye umthamo wenyanga ungaphezulu kweekhonteyina ezili-120.inkampaniIhlala ibeka phambili abathengi bayo kwaye igxile ekuboneleleni ngezisombululo ezahlukeneyo ezisebenzayo, kunye namaxabiso akhuphisanayo kunye nenkonzo ekhawulezayo, nto leyo eye yafumana ukuthenjwa ngabathengi abaninzi kwihlabathi liphela. Unyaka ngamnye odlulayo, inkampani iyanda kancinci kancinci kwaye ihlala izibophelele ekunikezeni inkonzo efanelekileyo kunye namandla amakhulu emveliso kuyo.abathengi.
Ii-Ever Glory Fixturesuye wakhokela ishishini ngokuqhubekayo kwimveliso entsha, ezibophelele ekufuneni rhoqo izixhobo zamva nje, uyilo, kunyeimvelisoubuchwepheshe bokubonelela abathengi ngezisombululo zokubonisa ezizodwa nezisebenzayo. Iqela lophando nophuhliso lwe-EGF likhuthaza ngenkuthaloubuchwephesheubuchule bokuhlangabezana neemfuno ezitshintshayo zeabathengikwaye ibandakanya ubuchwepheshe bamva nje obuzinzileyo kuyilo lwemveliso kunyeimveliso iinkqubo.
Kuqhubekani?
Ixesha lokuthumela: Epreli-11-2024