Ukulungele ukuqalisakwiprojekthi yakho yokubonisa ivenkile elandelayo?
Izigebenga zeSupermarket zaseOstreliya: Iindlela, iinguqulelo ezintsha, kunye neeNkokeli zeMarike
IOstreliya, ebalwa njengelizwe lesithandathu ngobukhulu ehlabathini, iye yaba sisibane kubantu abadumileyoiimpawungenxa yeemeko ezincomekayo zeshishini kunye nabemi abakumgangatho ophezulu.Oku kuye kwaba njalo ngokukodwa kwicandelo legrosari, apho iimveliso zisanda kakhulu ngenxa yethemba lemarike lelizwe elithembisayo.
EOstreliya, ukhuphiswano phakathi kweemveliso ezaziwayo kwii-niches ezahlukeneyo luyaqina, lucutha umsantsa wemarike.Oku kuguquguqukayo kukhuthaza indawo apho kuphela iimpahla ezikumgangatho ophezulu kunye neenkonzo zanele kubathengi base-Australia, abonwabela uluhlu olubanzi lokukhetha.Le ntlaninge yeendlela zokhetho zixhobisa abantu balapha ukuba bakhethe kuphela eyona nto ilunge kakhulu kukhetho lwabo, igalelo kumacandelo akhulayo okuthengisa kunye negrosari.
Ukusuka kwiivenkile ezinkulu zaseOstreliya ezibonelela ngamava okuthenga avuzayo ukuya kwiimarike zasekhaya ezilungele uhlahlo lwabiwo-mali, umgangatho uhlala ungaguquki, uqinisekisa ukuba zonke iimfuno zegrosari zihlangatyezwana nemigangatho ephezulu.
Nokuba ufuna ezona venkile zintle zaseOstreliya okanye elona xabiso libalaseleyo lemali, eli nqaku libonelela ngazo zonke iinkcukacha eziyimfuneko ukuze uhambe ngeendlela ezahlukeneyo zokujonga umhlaba wevenkile enkulu eOstreliya.
Imbonakalo yomhlaba yeevenkile ezinkulu zaseOstreliya ngo-2023
Ngo-2023, indawo yevenkile enkulu eOstreliya ibonisa iivenkile zegrosari ezingama-2,186, ebonisa ukuhla okuncinci kwe-0.7% kunyaka ophelileyo.Oku kuncitshiswa okufihlakeleyo kubonisa ukukhuphisana kwemarike yokuthengisa njengoko iivenkile ziqhelana neemfuno eziguqukayo zabathengi.
Amava eSupermarket eyodwa ePhantsi Phantsi
Iivenkile ezinkulu zaseOstreliya zibonelela ngamava okuthenga awohlukileyo, abenza bahluke koogxa babo behlabathi.Iifomathi zevenkile ezinkulu ziyilelwe ukukhawulelana nazo zonke izinto ezibalulekileyo ezilindelekileyo kwintengiso, ukubonelela uhambo olubanzi lokuthenga phantsi kophahla olunye.
1. Ubukho belizwe lonke:
Ngamatyathanga asasazwe kwilizwe lonke, iivenkile ezinkulu zibekwe ngobuchule ukuze zincede uluntu olwahlukeneyo.Ezi zakhiwo zisebenzisa iindlela eziphucukileyo zokukhusela urhwebo lwabo, ukunciphisa ngokufanelekileyo iziganeko zokubiwa ezivenkileni.
2. Amanyathelo okuthenga aZinzileyo:
Uninzi lweevenkile ezinkulu eOstreliya ziye zasabela kwiinkxalabo zokusingqongileyo ngokubonelela ngeendawo ezichongiweyo ukuze abathengi bashiye iibhegi zokuthenga ezongezelelweyo.Eli nyathelo likhuthaza abathengi ukuba baphinde basebenzise iibhegi kwaye bazilande kutyelelo lwabo olulandelayo, bebonisa ukuzinikela kuzinzo.
3. Ukwahluka kweeMveliso:
Ukwahluka kwenkcubeko yaseOstreliya kubangele ukuba iivenkile ezinkulu zigcine iintlobo ngeentlobo zeemveliso.Oku kukhokelele kukhuphiswano oluphezulu, ukukhuthaza abathengisi ukuba batshintshe izinto abazithengisayo.Yinto eqhelekileyo ngoku ukufumana uluhlu lweemveliso ukusuka kwimpahla yasekhaya kunye ne-elektroniki ukuya kwimpahla kunye negrosari phantsi kophahla olunye, ebonisa umgangatho omtsha weevenkile zase-Australia.
4. Ezikhethwayo zasekuhlaleni:
Abantu base-Australia baziwa ngencasa yabo yokuqonda kunye nemfuno yomgangatho.Oku kube nefuthe ekukhethweni kwemveliso ekhoyo kwiivenkile ezinkulu, ukuqinisekisa uluhlu lwezinto ezikumgangatho ophezulu nezinomtsalane zikhoyo.
Ukwamkela i-Digital Age kwi-Grocery Shopping
Ukutshintshela kwizisombululo zedijithali kuye kwacaca ngakumbi ngekwiivenkile ezinkuluukusebenzisa amaqonga e-intanethi ukufikelela kubathengi babo.Ukuhamba ngeepaseji ezixakekileyo okanye ukujongana netrafikhi kunokoyikisa abantu abaninzi, kulapho iindlela zegrosari ekwi-intanethi ziqala khona ukudlala.EOstreliya, iivenkile ezinkulu ezinjengeTesco kunye neMorrisons, kunye neevenkile ezikhethekileyo ezifana ne-Iceland, zibonelela ngokulula kokuhanjiswa ekhaya.Le nkonzo inabela kumashishini egrosari akwi-intanethi kuphela, athe akrola i-niche emarikeni.Ubukho bokuhanjiswa kwe-intanethi, nangona kunjalo, kuphenjelelwa yindawo yejografi, kunye neendawo ezithile ezinokhetho oluninzi kunezinye.
Iinkonzo zeKiti yokutya:Enye into evelayo eOstreliya kukuthandwa kweenkampani ezithengisa ukutya.Ezi nkonzo zizisa izithako ezahlulwe kwangaphambili kunye neeresiphi ngqo emnyango wakho, zikuvumela ukuba ukonwabele ukutya okuphekwe ekhaya ngomzamo omncinci.
Iivenkile ezili-10 eziphezulu eOstreliya
1. I-Woolworths: Ilawula iMarike yoRhwebo
I-Woolworths, eyasekwa ngo-1924, iye yaguquka yaba yeyona venkile inkulu yase-Australia inesabelo semakethi esiyi-37%.Isebenza kwiivenkile ezingama-995 kwaye iqeshe abantu abangaphezu kwe-115,000, iyenza ilitye lembombo kuqoqosho lwase-Australia.U-Woolworths uyagqwesa ekuboneleleni ngeemveliso ezininzi ukusuka kwigrosari ukuya kwizinto ezityiwayo, ukulungiselela iintlobo ngeentlobo zeencasa zabathengi.Ukuzibophelela kwayo ekwanelisekeni kwabathengi kubonakala kumanyathelo amatsha afana neklabhu yeBunch, evumela abathengi ukuba bazame okutsha.iimvelisokunye nokubonelela ngengxelo, kunye nenkqubo yembuyekezo eyomeleleyo eyandisa ukunyaniseka kwabathengi ngokunikela ngamanqaku anokuhlawulelwa ekuthengeni.UWoolworths naye wenze imitsi ebalulekileyo kuzinzo, ejolise ekunciphiseni umzila wayo wokusingqongileyo ngamaphulo afana nokunciphisa ukusetyenziswa kweplastiki kunye nokusetyenziswa kwamandla.
2. IiColes: Umdibaniso wesiko kunye neXabiso
I-Coles, eyasekwa ngo-1914, ibambe i-28% yesabelo semarike kwaye isebenza kwiivenkile ze-833 kulo lonke elase-Australia.Idume ngexabiso layo lemali, edityaniswe kumaxabiso kunye nezicwangciso zemveliso.Inkqubo yeFlybuys kaColes ebanzi ngowona mvuzo ubanziiinkqubokweli lizwe, ukubonelela abathengi ngamanqaku anokutshintshwa ngezaphulelo kunye nezaphulelo, ngaloo ndlela kukhuthaza ukugcinwa kwabathengi kunye nokwaneliseka.I-Coles izibophelele ekubandakanyekeni koluntu kunye nokuzinza, ngeenzame ezijolise ekunciphiseni inkunkuma kunye nokukhuthaza izenzo ezinobuhlobo kwi-eco-friendly kulo lonke.imisebenzi.
3. Aldi: Ukuchaza Ukufikeleleka kwakhona
U-Aldi uye walungisa indawo yevenkile yase-Australia ukususela ekungeneni kwayo ngo-2001, okwangoku ephethe i-10% yemarike kunye neevenkile ezingaphezu kwama-570.Ngokungafaniyo neevenkile ezinkulu zemveli, imodeli yeshishini lika-Aldi igxile ekusebenzeni okuphezulu kunye neendleko eziphezulu eziphantsi ukunika amaxabiso aphantsi kakhulu.Ngokuyintloko igcina izinto ezileyibhile yabucala, inciphisa ukuxhomekeka kwiprimiyamu yebrendi ngelixa iqinisekisa umgangatho.Indlela ka-Aldi iye yazisa i-paradigm entshaIvenkile, egxininisa ukuba amaxabiso aphantsi akufuneki athobe umgangatho, oye waba nomtsalane ngakumbi ngexesha lokudodobala koqoqosho.
4. Iivenkile ezinkulu zikaDrake: Ukuvuselela amava oMthengi
Iivenkile ezinkulu zikaDrake, nangona zincinci ngesikali kunye neendawo ezingaphezu kwama-60, ziye zaba yindawoinkokelikwintengiso entsha yokuthengisa eMzantsi Ostreliya.Yasekwa ngo-1974, uDrake wazisa izinto zokuqala ezininzi kwimarike, ezifana nejusi entsha ekwivenkile kunye neetephu zekombucha, kunye nokhetho lwe-gourmet deli.Ezi zinto zintsha azipheleli nje ngokwahlula iDrake kubakhuphisana nabo kodwa zikwaphucula amava okuthenga ngokubonelela ngokulula kunye nokubamba ubunewunewu.Ukuzibophelela kukaDrake kubathengi abagxile kwizinto ezintsha kuyaqhubeka nokuqhuba ukukhula kunye nokuthandwa.
5. IGA: Intshatsheli yoMthengisi oZimeleyo
I-IGA isebenza ngothungelwano lweevenkile ezizimeleyo eziyi-1,455, iyenza ibe ngumdlali ophambili kwimarike yaseOstreliya.Le modeli ixhasa ishishini lasekhaya ngokuvumela abanini-venkile ukuba balungelelanise iminikelo yabo ngokweemfuno zoluntu.Iivenkile ze-IGA zihlala zisiba ziindawo zoluntu, ezibonisa izinto ezikhethwayo ekuhlaleni kunye nokukhuthaza amava omntu okuthenga.Inkqubo yeMvuzo ye-IGA iqhubela phambili iphucula amava omthengi ngeentengiselwano ezichongiweyo kunye nentengiso.Ngaphaya koko, ugqaliselo lwe-IGA ekufumaneni uncedo lwasekhaya luxhasa abavelisi base-Australia kwaye kunciphisa ubunzima bokubonelela.
6. IiMarike zeFama yaseHarris: Ingcali yoKutya okuTsha
IiMarike zeFama zaseHarris ziqingqe i-niche kwimarike yokuthengisa yase-Australia ngokukhetha izinto ezintsha, ezifumaneka efama, kunye neemveliso zokutya ezigqwesileyo kwiivenkile zayo ezingama-27.Ishishini eliqhutywa lusapho ukusukela oko yaqalayo, iFama yaseHarris ayisiyovenkile enkulu nje kodwa yindawo yokuya kubantu abathanda ukutya abafuna umgangatho kunye nokutsha.Inkqubo yabo yokunyaniseka, uMhlobo weFama, yongeza unxibelelwano lwabathengi ngokunikezela ngezivumelwano ezikhethekileyo kunye nezaphulelo, ngakumbi kwiimveliso zeprimiyamu, zibonelela kwiimfuno zabathengi abaqaphelayo ababeka umgangatho ngaphezulu kwexabiso.
7. I-Foodland: I-Staple yaseMzantsi Australia
Yasekwa ngo-1871, iFoodland iye yakhula yaba liziko elithandwayo eMzantsi Australia elineevenkile ezingaphezu kwama-90.Eli shishini losapho lizingca ngokuxhasa ababoneleli bendawo kunye nokugcina uluntu olumanyeneyo luziva kwiivenkile zalo.I-Foodland iyazahlula ngokuzibophelela kwiimveliso zengingqi, isoloko ibonelela ngeqonga kubavelisi bendawo xa amatyathanga amakhulu engenzi.Ukugxila kwabo kwinkonzo yomntu ngamnye kunye nokubandakanyeka koluntu, kudityaniswe neonokhuphiswanoamaxabiso, iqinisekisa othembekileyoumthengiisiseko kunye nesikhundla esisodwa kwimarike.
8. IFoodWorks: Uthungelwano oluphakathi koLuntu
Ngaphezulu kweevenkile ezingama-700 kwilizwe lonke, iFoodWorks isebenza njengebhulorho phakathi kokusebenza kakuhle kwekhonkco elikhulu kunye nobudlelwane bevenkile yasekhaya.Imodeli yabo yoshishino ixhasa zombini iivenkile eziziinkampani kunye nezizimeleyo, zibonelela ngesakhelo esiguquguqukayo esiziqhelanisa neemfuno zasekhaya.Inkqubo yeMvuzo yeSmart kwiFoodWorks yenzelwe ukukhuthaza ukhetho olunempilo phakathi kwabathengi ngokubophelela imbuyekezo ekuthengeni okuhlangabezana neendlela ezithile zempilo.Le ndlela entsha ayikhuthazi nje kuphelaumthengiukunyaniseka kodwa ikwaxhasa amalinge ezempilo oluntu, okwenza iFoodWorks ibe yeyona nto iphambili ekurhwebeni koluntu.
9. Igrocer enobubele: Uthungelwano loMthengi-Kuqala
I-Friendly Grocer, eyayifudula ibizwa ngokuba yiFour Square, isebenza kwiivenkile ezingaphezu kwama-450 eOstreliya.Eli khonkco liye lakha idumela layo kwinkonzo yomgangatho ophezulu kunye nendlela yokuqala yomthengi, ukuqinisekisa ukuba ivenkile nganye igcina umgangatho ophezulu wokunikezelwa kwemveliso kunye nokusebenzisana kwabathengi.Iintengiso ezithe gqolo kunye nezivumelwano, ezigxininiswe kwiKhathalogu yeGroza yoMhlobo, gcina abathengi bexakekile kwaye babonelele ngexabiso elongezelelweyo, okomeleza ukuzibophelela kwebhrendi kumgangatho kunye nenkonzo.I-Friendly Grocer ihlala iyeyona ndawo ithandwayoIvenkile enkulu yokutya, eyaziwa ngokubamba buqu kunye nokuziva koluntu.
10. I-Costco: Indlu yaMandla yokuThenga ngoBuninzi
I-Costco iye yakhawuleza ukuba ngumdlali ophambili kwimarike yokuthengisa yase-Australia kunye nemodeli yeklabhu yokugcina ubulungu.Ukusukela oko yavula ivenkile yayo yokuqala eMelbourne ngo-2009, i-Costco iye yanda yaya kutsho kwiindawo ezili-12 kwilizwe liphela, inikezela ngeemveliso ezininzi ngobuninzi ngamaxabiso athotyiweyo kakhulu.Le modeli inomtsalane ngakumbi kwiintsapho ezithathela ingqalelo uhlahlo lwabiwo-mali kunye namashishini ajonge ukukhulisa uqoqosho ngokuthenga izixa ezikhulu.Umrhumo wobulungu, ngelixa ekuqaleni ubonwa njengomqobo, unikezela ukonga ixesha elide kunye nokufikelela okukodwa kumgangatho ophezulu.iimveliso, okwenza i-Costco ibe yinto ehamba phambili kubathengi abaqhutywa yixabiso.
Iivenkile ezinkulu zaseOstreliya
Isabelo seMarike kunye nobuNkokheliKwibala lokhuphiswano lweevenkile ezinkulu zase-Australia, i-Woolworths ibambe isithsaba nge-37% yesabelo semarike, nto leyo eyenza ibe lelona khonkco likhulu elizweni.Akukude ngasemva yi-Coles, enesabelo esikhulu se-28%, idlala indima ebalulekileyo ekubumbeni iindlela zokuthengisa kunye nezinto ezikhethwa ngabathengi.I-Aldi, eyaziwa ngesicwangciso sayo sokuxabisa ixabiso, ikhule ngokumangalisayo ukusuka kwi-4% ngo-2009 ukuya kwi-11% namhlanje, ebonisa utshintsho olubhekiselele ekuthengeni okusekelwe kwixabiso.I-Metcash, ukurhweba njenge-IGA, ibonelela kwimarike ye-niche enesabelo se-7%, igxininise kwinkonzo yomntu kunye nokuthengiswa kwe-centric yoluntu.
Izinto ezikhethwa ngabathengi kunye neeMpawu
Ukuduma kunye neDemographicsI-Woolworths ayiphelelanga nje ngokuba yeyona venkile inkulu kodwa ikwayeyona venkile idumileyo, enama-35% abantu base-Australia beyithanda kwiimfuno zabo zegrosari.I-Coles ilandela ngokusondeleyo, ikhethwa yi-35% yabemi.Okubangela umdla kukuba, iAldi kunye ne-IGA zibonisa iindlela ezahlukeneyo zabantu;I-Aldi ithandwa kancinci ngamadoda (36%), ngelixa i-IGA inikezela ngeminikelo eyodwa kwi-35% yabathengi abangamadoda.U-Woolworths udibana no-Gen Z, efumana i-54% yokuthenga izinto abazikhethayo, nto leyo ebonisa ukufikeleleka kwentengiso yorhwebo kunye neentlobo ngeentlobo zeemveliso ezihambelana nabathengi abancinci.
Imikhwa Yokuchitha
Uhlalutyo lweNkcitho kwigrosariNgokutsho kwe-Australian Bureau of Statistics (ABS), abantu base-Australia bachithe malunga ne-10.6 yeebhiliyoni zeedola kwiivenkile ezinkulu ukusukela ngoFebruwari 2022, malunga ne-485 yeedola kumntu ngamnye.Oku kuphawule ukuhla ukusuka kuMatshi ka-2020, xa ukuthengwa koloyiko olunxulumene nokuqhambuka kwe-SARS-CoV-2 kutyhalele inkcitho ukuya kuthi ga kwi-11.9 yeebhiliyoni zeedola, okanye i-562 yeedola kumntu ngamnye.Le datha ayibonakalisi kuphela impembelelo yeziganeko zehlabathi ekuthengeni igrosari kodwa kunye nokuziqhelanisa nekhonkco leevenkile ezinkulu ekulawuleni imingeni yesixokelelwano sobonelelo.
Ukwandiswa kweMarike kunye nokungabikho kweWalmart
Impembelelo yokuthengisa yamazwe ngamazweNgokuchaseneyo noko bekulindelwe, i-Walmart, isigebenga saseMelika esithengisayo, ayinabukho e-Australia, ivumela izindlu zamandla zasekhaya ezifana neWoolworths kunye ne-Coles ukuba zilawule imarike.Oku kungabikho kuyinzuzo yeqhinga kumashishini asekhaya, alungelelanisa iinkonzo zabo kwiindawo ezizodwa zase-Australia kunye nezinto ezikhethwayo ngaphandle kokhuphiswano oluthe ngqo oluvela eWalmart.
I-Outlook yekamva kunye neeNdlela ezikwi-Intanethi
Ukukhula kunye noTshintsho kwiDijithaliIcandelo leevenkile ezinkulu eOstreliya likulungele ukukhula okuqhubekayo, liqhutywa ziimeko zoshishino ezifanelekileyo kunye nokuthontelana kwabakhenkethi abafuna iimveliso ezahlukeneyo nezikumgangatho ophezulu.Ukuphendula, iivenkile ezinkulu aziphuculi kuphela amava evenkile kodwa zikwandisa ubukho bazo bedijithali.Ukuthenga igrosari kwi-Intanethi kuyakhula, kunye neebrendi ezisekiweyo ziqhelana ne-e-commerce ukuhlangabezana nokwanda kokukhetha kwabathengi ukuze kube lula.
Isiphelo:
Ukuqukumbela, ishishini levenkile enkulu yaseOstreliya limele imakethi eyomeleleyo nephuhlayo ebonelela ngempumelelo kwisiseko sabathengi abahlukeneyo.Ngezigebenga ezinje ngoWoolworths kunye noColes abalawula indawo, kunye nabadlali abatsha abanjengoAldi kunye ne-IGA bekrola i-niches ekhethekileyo, inkangeleko yomhlaba iyakhuphisana kwaye ityebile ngamathuba.Ukutshintshela kwiinkqubo ezizinzileyo kunye nokwamkela inguqu yedijithali kumisela imigangatho emitsha ngaphakathiishishini.Njengoko iivenkile ezinkulu zaseOstreliya ziqhubeka nokuziqhelanisa nezinto ezikhethwa ngabantu abakhulayo be-eco-conscious kunye ne-tech-savvy yabemi, balungele impumelelo enkulu ngakumbi kwixesha elizayo.
Kwabo bafuna umgangatho, iyantlukwano, kunye nokulula kumava abo okuthenga, iivenkile ezinkulu zaseOstreliya zibonelela ngoluhlu lwehlabathi lokhetho okunzima ukuluthelekisa.Ngotyalo-mali oluqhubekayo kuzo zombini iziseko ezibonakalayo kunye nedijithali, aba bathengisi baqinisekisa ukuba icandelo levenkile enkulu yase-Australia lihlala liphambili kwihlabathi.Ivenkileukusungula izinto ezintsha.
ZibandakanyeUsSiyakumema ukuba wabelane ngamava akho kunye nezinto ozikhethayo.YiyiphiIvenkile enkulu yokutyaowuthandayo kwaye ngoba?Ukuqonda kwakho kusinceda sikuqonde kwaye sikukhonze ngcono.Shiya uluvo ngezantsi!
Ever Glori Fiimpahla,
Ifumaneka eXiamen naseZhangzhou, eChina, ngumvelisi ogqwesileyo oneminyaka engaphezu kwe-17 yobuchwephesha ekuveliseni okulungiselelweyo,iirakhi zokubonisa ezikumgangatho ophezulukunye neeshelufu.Iyonke indawo yemveliso yenkampani idlula i-64,000 square metres, kunye nomthamo wenyanga we-container ezingaphezu kwe-120.Iinkampaniihlala ibeka phambili abathengi bayo kwaye igxile ekuboneleleni ngezisombululo ezahlukeneyo ezisebenzayo, kunye namaxabiso akhuphisanayo kunye nenkonzo ekhawulezayo, eye yafumana ukuthenjwa ngabathengi abaninzi kwihlabathi liphela.Kunyaka ngamnye odlulayo, inkampani isanda ngokuthe ngcembe kwaye ihlala izibophelele ekunikezeni inkonzo esebenzayo kunye nomthamo omkhulu wemveliso kuyoabathengi.
Uzuko lwanaphakadeiye yahlala ikhokele ishishini ekuyilweni kwezinto ezintsha, yazibophelela ekuqhubekekeni ifuna imathiriyeli yamva nje, uyilo, kwayeimvelisoitekhnoloji yokubonelela abathengi ngezisombululo ezizodwa nezisebenzayo zokubonisa.Iqela lophando kunye nophuhliso le-EGF liyayikhuthazaiteknolojiukusungula izinto ezintsha ukuhlangabezana neemfuno eziphuhlayo zeabathengikwaye ibandakanya iiteknoloji ezizinzileyo zamva nje kuyilo lwemveliso kunyeimveliso iinkqubo.
Kuqhubekani?
Ixesha lokuposa: Apr-11-2024