UThengiwe ngobuchule okanye obusetyenziswayo

supermarket-strategies-and-consumer-psychology

Uthenge i-Smart?Okanye Isetyenziswe?

Intshayelelo:

Kumhlaba osoloko uguquka weIvenkile, ukuqonda isayikholoji yabathengi kubalulekile ekwandiseni ukuthengisa kunye nokuphucula amava okuthenga.Ukusukela ekusekweni kwevenkile yokuqala yokuzinceda ngo-1916, iivenkile ezinkulu ziye zasebenzisa amacebo oyilo aphucukileyo kunyeizisombululo zokubonisa isikoukuphembelela kakhulu ukuziphatha kwabathengi.Olu phononongo lunzulu lujonge kubuchule bengqondo kunye nendima ebalulekileyoizixhobo zokuthengisa ezilungiselelweyokwiivenkile ezinkulu zanamhlanje, ezibonelela ngembono yobungcali kubuchule bokuthengisa obusebenzayo.

Indawo yokuNgena ngokwengqondo:

Indima yeeNdawo zokuNxinzelela Ekungeneni, abathengi baziswa ngokukhawuleza "kwindawo yokunciphisa" - indawo egcinwe ngononophelo eyenzelwe ukuba iguqule ukusuka kwihlabathi langaphandle ukuya kwingqondo yokuthenga.Apha,imiboniso yentengiso yesikobaqeshwe ngobuchule ukubonisa izinto zokwazisa kwinqanaba lamehlo, ukukhuthaza imbono yokonga kwangoko.Ezi zilungiso zenzelwe kungekuphela nje ukutsala umdla kodwa nokuba zamkeleke ngokwasengqondweni, zithomalalise ngobubele abathengi kumava okuthenga.

Ukubekwa kweMveliso yeQhinga kunye neziBoniso zesiNtu

Ukubekwa ngobuchule kweziqhamo kunye nemifuno kumnyango wevenkile kusebenzela iinjongo ezininzi.Ikhusela ezi zinto zibuthathaka ekubeni zicunyuzwe kamva kuhambo lokuthenga kwaye imisela ithowuni enika ithemba, enempilo kwasekuqaleni.Abavelisi bemiboniso yokuthengisaigcisa ekudaleni izixhobo ezilungelelanisiweyo eziqaqambisa ukutsha kunye nomgangatho wemveliso enokukhanya okukhethekileyo kunye noyilo olutsala amehlo abathengi kwaye lukhuthaze ukuthengisa.

Intengiso yeSensory: Ukubophelela amavumba kunye neempawu ezibonakalayo

Intengiso yeemvakalelo esebenzayoidlulela ngaphaya kwezivuseleli ezibonakalayo, ezibandakanya amavumba kunye neempawu zokuva ezinokuthi zibe nefuthe elibi kwindlela yokuziphatha kwabathengi.Umzekelo, ivumba lesonka esitsha esibhakiweyo, esifakwe ngobuchule emnyango, linokuvuselela umdla wokutya kwaye likhokelele ekuthengeni okwandisiweyo.Customizedizixhobo zokusasaza ivumba kunye nemiboniso enomtsalane yebhakary ebonisayo isebenza ngokulandelelana ukwandisa umtsalane woluvo, ikhokela ngokuchuliweyo kukhetho lwabathengi.

Uyilo lokuhamba kunye noBuchule bokuKhanya

Iivenkile ezinkulu zibekwe ngendlela entsonkothileyo ukukhokela uhambo lwabathengi kunye neempawu zokuhamba ezizinzisiweyoukwenza ithayile emgangathweni isikokunye nezibane ezicwangcisiweyo.Iithayile ezincinci zingasetyenziselwa ukucothisa isantya sokuthenga ngobuchule, ngelixa izibane ezilungiselelweyo zongeza umtsalane wembonakalo yeemveliso.Izibane ezibomvu neziluhlaza zisetyenziswa ngokukodwa kumacandelo enyama kunye neentlanzi zaselwandle, ngokulandelanayo, ukwenza ezi zinto zibonakale zihlaziyekile kwaye zinomtsalane.Abavelisi bemiboniso yokuthengisaigalelo ngokuphuhlisa ishelufu yeemodyuli kunye nezisombululo zokukhanyisa ezinokuthi zitshintshwe kwiimfuno zentengiso kunye nohlengahlengiso lonyaka.

Iinqwelo zokuThenga eziSiko kunye neendawo zokuphuma

Enkulu ci-ustom-designediinqwelo zokuthenga zisetyenziselwa ukukhuthaza abathengi ukuba bathenge ngaphezulu, besebenzisa impembelelo yengqondo yokuzalisa inqwelo ukunyusa ukuthengisa.Indawo yokuphuma ikwasebenza njengendawo ebalulekileyo yokuthenga ngokungxamisekileyo;Apha,imiboniso yesikozibekwe ngokwesicwangciso sokwandisa ukuthenga ngomzuzu wokugqibela.

Ukuxhasa ukunyaniseka:

INtengiso eqhutywa yiDatha enaMakhadi oBulungu Amakhadi obulungu abalulekile ekuqokeleleni iinkcukacha zabathengi, ezisetyenziswa ziivenkile ezinkulu kumaphulo okuthengisa alungiselelweyo.Le datha inceda oovimba baqonde imikhwa yabathengi, balungelelanise uluhlu lwempahla, kunye nokwandisa iiplani zevenkile.Izixhobo zokuthengisa eziqhelekileyodlala indima ebalulekileyo nalapha, kunye nemiboniso ekhethekileyo kwiindawo zokuphuma ezikhuthaza ubhaliso kunye nezibonelelo ezikhethekileyo ezinxulumene nokusetyenziswa kwamakhadi.

Ukuqukumbela: UkuPhatha ngokuThengisa ngePsychology yabathengi kunyeULungiso lweSiko

Iivenkile ezinkulu zidibanisa ipsychology yabathengi kunyeumboniso wentengiso yesiko izisombululoukuyila iimeko eziye zandisa inkcitho yabathengi kunye nokwandisa amava okuthenga.Ukudityaniswa kokubekwa kwemveliso ecwangcisiweyo, ukuthengisa ngeemvakalelo, kunye nezixhobo zokuthenga ezenzelwe wena zibonisa ukuntsonkotha kwezicwangciso zokuthengisa eziyilelwe ukukhawulelana neemfuno zabathengi, ukubonisa indlela adityaniswe nzulu ngayo la maqhinga kwilaphu lentengiso yale mihla.

Ever Glori Fiimpahla,

Ifumaneka eXiamen naseZhangzhou, eChina, ngumvelisi ogqwesileyo oneminyaka engaphezu kwe-17 yobuchwephesha ekuveliseni okulungiselelweyo,iirakhi zokubonisa ezikumgangatho ophezulukunye neeshelufu.Iyonke indawo yemveliso yenkampani idlula i-64,000 square metres, kunye nomthamo wenyanga we-container ezingaphezu kwe-120.Iinkampaniihlala ibeka phambili abathengi bayo kwaye igxile ekuboneleleni ngezisombululo ezahlukeneyo ezisebenzayo, kunye namaxabiso akhuphisanayo kunye nenkonzo ekhawulezayo, eye yafumana ukuthenjwa ngabathengi abaninzi kwihlabathi liphela.Kunyaka ngamnye odlulayo, inkampani isanda ngokuthe ngcembe kwaye ihlala izibophelele ekunikezeni inkonzo esebenzayo kunye nomthamo omkhulu wemveliso kuyoabathengi.

Uzuko lwanaphakadeiye yahlala ikhokele ishishini ekuyilweni kwezinto ezintsha, yazibophelela ekuqhubekekeni ifuna imathiriyeli yamva nje, uyilo, kwayeimvelisoitekhnoloji yokubonelela abathengi ngezisombululo ezizodwa nezisebenzayo zokubonisa.Iqela lophando kunye nophuhliso le-EGF liyayikhuthazaiteknolojiukusungula izinto ezintsha ukuhlangabezana neemfuno eziphuhlayo zeabathengikwaye ibandakanya iiteknoloji ezizinzileyo zamva nje kuyilo lwemveliso kunyeimveliso iinkqubo.

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Ixesha lokuposa: Apr-12-2024